Reputation management consultants are professionals that can help you take charge of your online reputation in a world where search results dictate how people see you.
Do you need one? It depends.
If any part of your professional or personal life is being negatively impacted by the Internet, then you definitely do. If not, but you work in an industry where a negative online reputation would be a major problem, then you should also consider a reputation management consultant.
But what exactly is a reputation management consultant, and what do they do?